Sorin Apăvăloae
Art Director
sorin@apavaloae.com
+40 745 036 772
Bucharest, Romania
Profile
"Bridging the gap between traditional craftsmanship and generative AI innovation."
With over a decade of experience in visual storytelling, I specialize in creating iconic identities for brands that demand attention. My approach combines rigorous art direction with the efficiency and creative power of modern AI tools.
Experience
2024 • Present
Art Director & Creative Strategist
Freelance / Shopy Studio
Directing high-stakes visual identity projects and AI-integrated production workflows for global clients.
2019 • 2024
Senior Art Director
BRAND MINDS
Led visual identity for one of Europe's largest business summits. Managed creative teams and large-scale marketing assets.
Expertise
Design & AI
Art Direction
Branding
UI Design
Stable Diffusion
Midjourney
Production
Photography
Videography
Retouching
Color Grading
Management
Agile
Creative Leadership
Strategy