Branding
2024
Art Director
Brand Portfolio Diversity
This project involved redefining the visual language for a parent company holding multiple sub-brands, ensuring a cohesive yet distinct identity for each.
Stable Diffusion
Photoshop AI
The Challenge
The client needed a unified yet distinct visual language for five different sub-brands under one umbrella, each targeting a different demographic.
The Solution
We implemented an AI-driven design workflow using Stable Diffusion to rapidly prototype hundreds of visual concepts, selecting the most resonant patterns for each brand.
The Outcome
Increased brand recognition across social channels by 40% within the first quarter post-launch.