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Branding
2024
Art Director

Brand Portfolio Diversity

This project involved redefining the visual language for a parent company holding multiple sub-brands, ensuring a cohesive yet distinct identity for each.

Stable Diffusion
Photoshop AI

The Challenge

The client needed a unified yet distinct visual language for five different sub-brands under one umbrella, each targeting a different demographic.

The Solution

We implemented an AI-driven design workflow using Stable Diffusion to rapidly prototype hundreds of visual concepts, selecting the most resonant patterns for each brand.

The Outcome

Increased brand recognition across social channels by 40% within the first quarter post-launch.

Brand Portfolio Diversity
Brand Portfolio Diversity gallery 0
Brand Portfolio Diversity gallery 1