Videography
2023
Director of Photography
Coca-Cola Summer Campaign
A fast-paced, high-energy digital campaign designed for the TikTok generation.
The Challenge
Creating 'thumb-stopping' content for TikTok and Instagram that felt organic but adhered to strict global brand guidelines.
The Solution
Shot on 6K anamorphic lenses with a fast-paced 'street' editing style, integrating AR-inspired transitions.
The Outcome
Reached 5M+ organic impressions with a 12% engagement rate.
